Facing the Other Way: The Story of 4AD

Facing the Other Way: The Story of 4AD is just what the title promises — a history of the famous London record label — but it is more detailed and better written than virtually any of its peers in the music history genre. I was riveted throughout but this is probably only for serious fans of the label or its bands (This Mortal Coil, Birthday Party, Bauhaus, Cocteau Twins, Pixies, Throwing Muses, Breeders, Dead Can Dance, Red House Painters, etc.).